Why

Old fashioned local pride.

There are lots of cool things coming to life thanks to Louisvillians and we want everyone to know it.

What

A strong, beautiful symbol that signifies a product has its roots (or its soul, if you like) in Louisville, Kentucky.

Who Did This

Michelle Jones came up with the initial idea to include in her app, Menu and Hours, but the idea was fully fleshed out with the input from several smart Louisville folks on Twitter.

Because she's impressed as can be with the incredible work that he produces Michelle asked Bryan Patrick Todd if he'd be willing to do design the Louisville Made symbol. He very generously said yes and created the kick ass symbol that you see on this site.

Define "Roots in Louisville"

A website might be hosted at a data center in California but if the site's writer(s) is in Louisville then the site has its roots in Louisville.

An app may be coded by a developer in San Antonio but if the app's creator and/or designer is based in Louisville then that app has its roots in Louisville.

We don't manufacture a lot of t-shirts or paper in Louisville but we do have a lot of artists who design and print amazing shirts and posters. Those shirts and posters have their roots in Louisville.